“…Chicago had Barack Obama. Tokyo had $4 billion in the bank. Madrid had powerful friends. But none of that mattered. Rio de Janeiro had the enchanting story — of about 400 million sports-mad people on a giant untapped and vibrant continent yearning, hoping, that the Olympics finally might come to them. And the International Olympic Committee was hooked“
Read the touching story of AP on wining Rio at the competition of the 2016 Olympic hosting, here. The news-writing style is impressing, and indicates that even hard-news can be written in soft format, just if the news-writer is skillful and expert enough.